tie-down n.— «One very old direct sales principle is to get people to say yes to multiple little questions. This gets them agreeing with you and also gets them used to saying yes. Psychologically, they will then be more likely to say yes...
pyromarketing n.— «Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s...
HLE n.— «“HLE” is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group—it stands for “Hens Lay Eggs” and is a take on the exponential growth theory—recruit two...
gister n.— «I think bloggers are going to become contract writers, “gisters” (I got this term from Dan Brown’s novel Digital Fortress) who condense and summarize news for companies, and a myriad of other publishing related...
tent pole n.— «A studio like Fox usually works on dozens of DVD’s at a time—from minor television shows to $100 million-plus “tent poles” meant to draw everyone in and that entail a marketing blitz mapped out long beforehand...
caging n.— «Caging is the receipt of mail to locked cages where clerks extract and count money.» —“Suspect until proven otherwise” by Denison Hatch Target Marketing Oct. 1, 1995. (source: Double-Tongued...