tent pole n.— «A studio like Fox usually works on dozens of DVD’s at a time—from minor television shows to $100 million-plus “tent poles” meant to draw everyone in and that entail a marketing blitz mapped out long beforehand...
caging n.— «Caging is the receipt of mail to locked cages where clerks extract and count money.» —“Suspect until proven otherwise” by Denison Hatch Target Marketing Oct. 1, 1995. (source: Double-Tongued...
caging n. the processing of responses to a fund-raising or marketing campaign, especially when concerning money. Etymological Note: Perhaps related to a teller’s cage. (source: Double-Tongued Dictionary)
fourwalling v.— «How, in these inflationary times, do you persuade the public to pay $23 million to watch your old home movies, mixed in wish some stock wildlife footage? Answer: You call the confection the “Great American...
ARC n.— «The advanced reading copy, or ARC in the publishing world, is a vital part of marketing of books.» —“Advanced book copies build buzz for sellers” by David Steinberg Albuquerque Journal (N.M.) May...
murderabilia n.— «He wants to use the sales as the first test case of a state law against criminals profiteering from the marketing of personal artifacts, which range from artwork to hair strands. He refers to it such memorabilia as...