fourwalling
v.— «How, in these inflationary times, do you persuade the public to pay $23 million to watch your old home movies, mixed in wish some stock wildlife footage? Answer: You call the confection the “Great American Something,” or simply the “American Something”—and you four-wall it.…This new marketing technique, so-called because the film-maker literally rents the theater’s foour walls himself, has already made fortunes.…Dub’s astonishing success is due almost entirely to his adroit use of four-walling.» —“‘Four-Walling’ Hikes Movie Profits” by Charles Foley News Journal (Mansfield, Ohio) Oct. 27, 1974. (source: Double-Tongued Dictionary)
Further reading
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...
Floordrobe is the new word for an old habit: piling your clothes on the floor instead of putting them away. The Oxford English Dictionary recently added an entry for it, defining floordrobe as “an untidy heap of discarded clothing left on the floor...