ambush marketing n.— «This is “ambush marketing,” or piggybacking an event without paying for the official right to do so.» —“A Game by Any Other Name Sells as Sweet” by Paul Farhi Washington Post Jan...
condop n.— «While the term condop was originally coined to describe a legal combination of co-op and condo, the term now seems to have morphed into a way of describing—usually for marketing purposes—a relatively unusual type of co-op...
season treason n.— «Her store has already converted to “an absolute Christmas store,” she said. “You’ll get a lot of people complain about how early it is, but they’re still buying.” So should retailers be...
sisomo n.— «Robert’s has also coined a word for marketing in the screen age, “sisomo,” and written a book about it entitled “The Future On Screen. Sisomo. Creating Emotional Connections in the Market with Sight, Sound...
share of throat n. the proportion of the beverage industry’s sales belonging to a specific brand or manufacturer. (source: Double-Tongued Dictionary)
robo-call n. an automated (telemarketing) phone call. Editorial Note: Robo, from robot, is a long-standing prefix used to indicate automation or mechanization. (source: Double-Tongued Dictionary)