ambush marketing
n.— «This is “ambush marketing,” or piggybacking an event without paying for the official right to do so.» —“A Game by Any Other Name Sells as Sweet” by Paul Farhi Washington Post Jan. 30, 2006. (source: Double-Tongued Dictionary)
Further reading
What do you call a long sandwich filled with lots of ingredients? Whether you call it a sub, a hoagie, a grinder, or something else entirely depends on where you’re from. And: Martha’s visit to an Alaskan reindeer ranch reveals why you...
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...