blast n.— «Statistics, such as those from Forrester Research, Jupiter and other firms, show us that traditional “segment, batch and blast” e-mail is not a plausible long-term strategy for building more profitable customer...
blast n.— «The company is paying et al Associates, an e-mail marketing company based in Allen, Texas, $7,500 for a 90-day spam blast that will deliver 10 million e-mails to people who have opted to receive information about health and...
ambush marketing n.— «This is “ambush marketing,” or piggybacking an event without paying for the official right to do so.» —“A Game by Any Other Name Sells as Sweet” by Paul Farhi Washington Post Jan...
condop n.— «While the term condop was originally coined to describe a legal combination of co-op and condo, the term now seems to have morphed into a way of describing—usually for marketing purposes—a relatively unusual type of co-op...
season treason n.— «Her store has already converted to “an absolute Christmas store,” she said. “You’ll get a lot of people complain about how early it is, but they’re still buying.” So should retailers be...
sisomo n.— «Robert’s has also coined a word for marketing in the screen age, “sisomo,” and written a book about it entitled “The Future On Screen. Sisomo. Creating Emotional Connections in the Market with Sight, Sound...