WOMM n.— «Traditional advertising isn’t all that effective and costs a bundle, but in comparison, word-of-mouth recommendations are incredibly effective and relatively inexpensive. Is it any surprise that WOMM (word-of-mouth marketing)...
spray and pray v. phr. to indiscriminately aim and deliver (bullets, insecticide, perfume, a marketing message, golf balls, etc.). (source: Double-Tongued Dictionary)
langostino lobster n.— «Olympia Snowe has asked that restaurants be banned from calling a certain kind of shellfish lobster as it has taken millions of dollars from Maine fisherman as well as deceived the public. Many restaurants now use...
hipoisie n.— «It’s that feeling of trust, as he calls it, that the show isn’t marketing anything or selling anyone out, that keeps the entertainment hipoisie interested, even if his dream audience has yet to find him.» —“Nothing...
parent-flattering adj.— «One marketing firm has coined a term for such parent-driven kid fashion, an industry likely to hit $17.5 billion this year. It’s a facet of licensing called “parent-flattering,” according to the study...
bubble under the lino n.— «Still, if the OFT does take action to curb excessive profits in these areas, wily card issuers will simply come up with other ways to maintain their profitability. I worked in financial marketing for over ten...