WOMM
n.— «Traditional advertising isn’t all that effective and costs a bundle, but in comparison, word-of-mouth recommendations are incredibly effective and relatively inexpensive. Is it any surprise that WOMM (word-of-mouth marketing) became ond of the big marketing buzzwords in 2006?» —“Is your WOMM campaign ethical?” by Olivier Blanchard Corante Oct. 27, 2006. (source: Double-Tongued Dictionary)
Further reading
Ketchup, catsup, and catchup are all anglicized versions of a Chinese dialect term for a type of fish brine. In the 17th century, British and Dutch traders brought the sauce to Europe, and the name evolved, as did the recipe, which eventually...
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...