pop-up store

pop-up store
 n.— «Also part of the push: a 15,000-square-foot temporary promotional store—a marketing gimmick known in retailing as a “pop-up” store.» —“J.C. Penney sells with an attitude” by Mindy Fetterman in New York City USA Today Mar. 2, 2006. (source: Double-Tongued Dictionary)

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Further reading

Far Enough From Your Heart Not to Kill You

Nancy Gabriel from Ithaca, New York, recalls her father’s no-nonsense responses to minor injuries when she was a child: After making sure she was really all right, he’d say, It’s far enough from your heart; it won’t kill you. Other times he...