caging n. the processing of responses to a fund-raising or marketing campaign, especially when concerning money. Etymological Note: Perhaps related to a teller’s cage. (source: Double-Tongued Dictionary)
fourwalling v.— «How, in these inflationary times, do you persuade the public to pay $23 million to watch your old home movies, mixed in wish some stock wildlife footage? Answer: You call the confection the “Great American...
ARC n.— «The advanced reading copy, or ARC in the publishing world, is a vital part of marketing of books.» —“Advanced book copies build buzz for sellers” by David Steinberg Albuquerque Journal (N.M.) May...
murderabilia n.— «He wants to use the sales as the first test case of a state law against criminals profiteering from the marketing of personal artifacts, which range from artwork to hair strands. He refers to it such memorabilia as...
liftback n.— «What’s wrong with the word “hatchback”? Apparently there’s enough of a negative stigma associated with the designation to make most car manufacturers’ marketing departments dub their “5-door...
alco-pop n.— «Matthew Clark blamed the growth of alco-pop brands such as Hooper’s Hooch for its falling cider sales.» —“Taunton Chief Out In Board Reshuffle” Marketing Week (U.K.) Nov. 1, 1996. (source: Double...