liftback
n.— «What’s wrong with the word “hatchback”? Apparently there’s enough of a negative stigma associated with the designation to make most car manufacturers’ marketing departments dub their “5-door liftbacks” everything but. Suzuki has the Areo Fastback, Mazda the Mazda3 Sportback and Chevrolet the (ahem) “5 series’; the Optra5 and now the Aveo5. Why not keep it simple like the Toyota Echo Hatchback? After all, no matter how you word it a hatchback is still a hatchback.» —“2004 Chevrolet Aveo5 Road Test” by Alexandra Straub auto123.com (Can.) July 6, 2004. (source: Double-Tongued Dictionary)
Further reading
How do dictionaries define colors? And why are some of those definitions so confusing, like “stronger than carmine” and “bluer than fiesta”? Dictionary editor Kory Stamper explains it all in her new book. Plus, the story behind the expression more...
The entry for geranium lake in Webster’s Third New International Dictionary describes it as “a vivid red that is lighter and slightly yellower and stronger than apple red, yellower, lighter, and stronger than carmine, and bluer, lighter, and...