scatter advertising
n.— «Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google.» —“Google Strikes Partnership With NBC to Expand in TV Advertising” by Miguel Helft, Brian Stelter in San Francisco, California New York Times Sept. 8, 2008. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
A Winter Dictionary (Bookshop|Amazon) by Paul Anthony Jones includes some words to lift your spirits. The verb whicken involves the lengthening of days in springtime, a variant of quicken, meaning “come to life.” Another word, breard, is an old term...