TagNBC

scatter advertising

scatter advertising  n.— «Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made...

buckraking

buckraking  n.— «All three contracted with the insurance lobby to give speeches to industry groups for large sums of money, a practice known as “buckraking.” Though the Washington Post reported in 2002 that NBC prohibited its...

mini-tainment

mini-tainment  n.— «Jerry’s new flick is the story of a college-graduate bee who wants to move out of the hive and do something different. He ends up suing producers who steal honey. Seinfeld will premiere some 20 “mini-tainments,” as he...

newpeat

newpeat  n.— «Get ready for the television “newpeat.” In an unusual experiment aimed at improving ratings for reruns, NBC next week plans to air two previously seen half-hour episodes of “The Office” that have been...

back nine

back nine  n.— «Both NBC and Warner Brothers have now confirmed that the ratings-challenged (but fan-adored) Studio 60 has received a “back nine” order, meaning the series will complete a full 22 episodes for its freshman...