In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether chirpy, happy ad copy can go too far. Here’s a New York Times article about perky ad copy in a sluggish economy. This is part of a complete episode.
More from this show
According to Gobsmacked: The British Invasion of American English (Bookshop|Amazon) by Ben Yagoda, the word smarmy, meaning “unctuous” or “ingratiating,” may come from a 19th-century magazine contest, in which readers sent in...
Mary Beth in Greenville, South Carolina, wonders: Why do we say four-oh-nine for the number 409 instead of four-zero-nine or four-aught-nine? What are the rules for saying either zero or oh or aught or ought to indicate that arithmetical symbol...