In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether chirpy, happy ad copy can go too far...
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether chirpy, happy ad copy can go too far...
unscramble the eggs v. phr.— «He also noted that U.S. Circuit Court Judges Janice Brown and David Tatel “agreed that this Court has the power to grant relief despite the merger having already taken place.” That could mean either stopping further...