The word clean, as in clean food, has taken on a whole new life as a buzzword describing food free of artificial ingredients, preservatives, or added color. A restaurant chain now boasts clean sandwiches, and the topic is now covered by the magazine...
eatertain v.— «Kessler spends a lot of time meeting with (often anonymous) consultants who describe how they are trying to fashion products that offer what’s become known in the food industry as “eatertainment.” Fat, sugar, and salt turn out to be...
enhanced chicken n.— «People shouldn’t be paying chicken prices for saltwater. But some unscrupulous poultry producers add as much as 15 percent saltwater—and then have the gall to label such pumped-up poultry products “natural.” Some in the...
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether chirpy, happy ad copy can go too far...
bliss point n.— «Faced with insistent demands to lower the salt, food companies employ three strategies. Strategy No. 1 is to try to reduce sodium. Manufacturers say they can’t do this easily. Unless products are salty enough—reaching what the...
hardbone n.— «It didn’t take long to see that the rib tips of one carcass had turned from cartilage to bone—indicating the animal was at least 4 years old, a “hardbone” in meat-locker parlance.» —“What’s the Beef? Making the Grade At Meat...
