An ad campaign featuring the phrase the last straw to urge people not to use plastic straws has Allie in Milwaukee, Wisconsin, wondering about double meanings in advertising. Research shows that such punning can be effective. This is part of a...
All wool and a yard wide means “reliable and trustworthy.” The phrase was part of advertisements in the late 19th century, touting material produced by textile mills that wasn’t shoddy, which meant it was not made from the shredded fiber of old...
Quiz Guy John Chaneski has a game based on nicknames and slogans sure to test your knowledge of both geography and niche comestibles, such as the product sold with the line, “That’s rich.” This is part of a complete episode. Transcript of “Nicknames...
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether chirpy, happy ad copy can go too far...
kibber n.— «As thousands of singers converge on Nashville for an international convention of barbershop harmony music, the old-fashioned music style is facing discord among its fans.…The signature sound of four unaccompanied male voices singing in...
Lesbaru n.— «Subaru has been the most prominent company to embrace the gay market. As long ago as 2000, the automaker created advertising campaigns around Martina Navratilova, the gay tennis star, and also used a sales slogan that was a subtle gay...