Lesbaru
n.— «Subaru has been the most prominent company to embrace the gay market. As long ago as 2000, the automaker created advertising campaigns around Martina Navratilova, the gay tennis star, and also used a sales slogan that was a subtle gay-rights message: “It’s not a choice. It’s the way we’re built.” Little wonder that many lesbians refer to their Outbacks as “Lesbarus.”» —“Gay by Design, or a Lifestyle Choice?” by Alex Williams New York Times Apr. 12, 2007. (source: Double-Tongued Dictionary)
Further reading
The admonition Don’t Mess with Texas may sound like a tough guy’s warning, but it started out as an anti-littering slogan more than 40 years ago. In the 1980s, the Texas Department of Transportation launched the campaign to cut roadside litter that...
Nancy Gabriel from Ithaca, New York, recalls her father’s no-nonsense responses to minor injuries when she was a child: After making sure she was really all right, he’d say, It’s far enough from your heart; it won’t kill you. Other times he...