zeitgeber

zeitgeber
 n.— «All companies exist in a cacophony of competing time rhythms, relentlessly drummed out by, among others, suppliers, clients, and competitors…These “external pacers” are known among academics as zeitgebers—German for “time givers”and they exert tremendous influence on your company. Zeitgebers can include anything from the fiscal year to the production schedule of a supplier to the school calendar in your community, and every company possesses a unique set of them. The more activities in your organization are synchronized with a particular zeitgeber, the more you’re “entrained” to it.» —“The Time Trap” by Alison Stein Wellner Inc.com (New York City) June, 2004. (source: Double-Tongued Dictionary)

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