chase play v. phr.— «The unit constantly records up to two hours of TV into a buffer memory, which allows you to pause and rewind live TV, but sadly you can’t retrospectively record programmes from the buffer. You can also start watching...
so-lo n.— «Which makes it all the more peculiar that this isn’t being touted as a high-end business machine, but a social networking device, with personalised home screens and tools for sharing your (sound the marketing buzz word alert)...
area-jacking n.— «Quinn was particularly enthusiastic about the “convergence between digital out-of-home and mobile.” In addition, the aggregation of video networks, either through M&A or by meta-networks like SeeSaw, will...
jacking n.— «In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term...
ambush marketer n.— «Beginning on Friday, the Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games. The restrictions are meant to clamp down on so-called...
murketing n.— «He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing...