murketing
n.— «He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing.» —“Join the Alpha Consumer Book Club” by Kimberly Palmer US News & World Report: Alpha Consumer June 18, 2008. (source: Double-Tongued Dictionary)
Further reading
Ketchup, catsup, and catchup are all anglicized versions of a Chinese dialect term for a type of fish brine. In the 17th century, British and Dutch traders brought the sauce to Europe, and the name evolved, as did the recipe, which eventually...
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...