Tagconsumer behavior

moneymoon

moneymoon  n.— «Don’t fall prey to the “moneymoon”; just because you paid for something doesn’t mean it’s automatically worthwhile.» —“9 Ways Marketing Weasels Will Try to Manipulate You” by Jeff Atwood Coding Horror Sept. 10, 2009. (source: Double...

Zipcar capitalism

Zipcar capitalism  n.— «While owning a home may be the American Dream, renting, at least for the moment, seems to be the new American theme. […] Some refer to it as “Zipcar Capitalism” in reference to the company that rents cars by the hour. With a...

murketing

murketing  n.— «He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing.» —“Join the Alpha...

user anthropologist

user anthropologist  n.— «He’s also sometimes referred to as a “user anthropologist.” To an outsider, the job can seem decidedly oblique. His mission, broadly defined, is to peer into the lives of other people, accumulating as much knowledge as...