TagMarketing

Serving vs. Servicing

A Greencastle, Indiana, caller is bothered when his colleagues talk about servicing a customer–and with good reason. Servicing a client has long been associated with prostitution. Serving a client is a better phrase. This is part of a complete...

Sheep-Dipping

Sheep-dipping is a business term for when employees are made to drink the Kool-Aid, often at tedious briefings or sales seminars they’re forced to attend. This is part of a complete episode. Transcript of “Sheep-Dipping” Hi, you have A Way with...

Origin of “Panorama”

Long before English speakers adopted the suffix –orama, as in Scoutorama and smell-o-rama, there was French word panorama referring to “a great display or spectacle.” Panorama comes from Greek words that mean “whole view.” University of Alabama...