TagMarketing

Hindi Expressions

“Half-filled pots splash more” is the literal translation of a Hindi expression suggesting that those who make the most noise have the least worth noticing. Another Hindi idiom translates literally as “who saw a peacock dance in...

Serving vs. Servicing

A Greencastle, Indiana, caller is bothered when his colleagues talk about servicing a customer–and with good reason. Servicing a client has long been associated with prostitution. Serving a client is a better phrase. This is part of a complete...

Yuppies and Dinks

Betamax players and hair metal bands may be trapped in the 1980’s, but the term yuppie, meaning young urban professional, is alive and well. Dink, meaning dual income, no kids, is also worth throwing around in a marketing presentation. This is...