so-lo
n.— «Which makes it all the more peculiar that this isn’t being touted as a high-end business machine, but a social networking device, with personalised home screens and tools for sharing your (sound the marketing buzz word alert) social-location—or so-lo as Nokia cringingly christens the phenomenon it’s just made up.» —“Nokia announces N97 Symbian smartphone” by Nick Mansell Mobile Computer Dec. 2, 2008. (source: Double-Tongued Dictionary)
Further reading
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...
A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights.” Years later, in...