area-jacking
n.— «Quinn was particularly enthusiastic about the “convergence between digital out-of-home and mobile.” In addition, the aggregation of video networks, either through M&A or by meta-networks like SeeSaw, will allow comprehensive geo-targeting of consumers in particular areas. In effect, it will surround them with video messages at multiple venues—a practice called “area-jacking” in Japan, where it was pioneered by advertisers.» —“Forecast: Digital Out-of-Home Will Weather Downturn” by Erik Sass MadiaPost’s Marketing Daily Oct. 27, 2008. (source: Double-Tongued Dictionary)
Further reading
A listener remembers her grandmother’s colorful comment when someone arrived late after getting lost: You went around your elbow to get to your thumb. Lots of similar sayings in English suggest roundabout routes or overcomplicated tasks, including...
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...