shelf shout
n.— «Graphic design is vital for companies seeking “shelf-shout” for a new product or a striking public face that will reflect the company’s quality and integrity through a business card or letterhead.» —“Special Printing, Packaging and Design Report” by Graeme Kennedy New Zealand Business Sept., 2002. (source: Double-Tongued Dictionary)
Further reading
Many of us struggled with the Old English poem “Beowulf” in high school. But what if you could actually hear “Beowulf” in the English of today? There’s a new translation by Maria Dahvana Headley that uses contemporary...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...