shelf shout
n.— «Graphic design is vital for companies seeking “shelf-shout” for a new product or a striking public face that will reflect the company’s quality and integrity through a business card or letterhead.» —“Special Printing, Packaging and Design Report” by Graeme Kennedy New Zealand Business Sept., 2002. (source: Double-Tongued Dictionary)
Further reading
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...
There are eight major planets, but more than a million minor ones, including asteroids. If you discover one, you get the honor of naming it. The Dictionary of Minor Planet Names includes minor planets named for rock bands, jazz musicians, poets, and...