shelf shout
n.— «Graphic design is vital for companies seeking “shelf-shout” for a new product or a striking public face that will reflect the company’s quality and integrity through a business card or letterhead.» —“Special Printing, Packaging and Design Report” by Graeme Kennedy New Zealand Business Sept., 2002. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...