scatter advertising
n.— «Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google.» —“Google Strikes Partnership With NBC to Expand in TV Advertising” by Miguel Helft, Brian Stelter in San Francisco, California New York Times Sept. 8, 2008. (source: Double-Tongued Dictionary)
Further reading
Liam from San Francisco, California, is wondering about woo-woo. How did this term come to be an adjective describing beliefs or practices considered unscientific or irrational? Woo-woo likely imitates otherworldly sounds or ghostly moans. This is...
You know that Yogi Berra quote about how Nobody ever comes here; it’s too crowded? Actually, the first person to use this was actress Suzanne Ridgeway, who appeared in several movies with The Three Stooges. A new book shows that many well...