scatter advertising
n.— «Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google.» —“Google Strikes Partnership With NBC to Expand in TV Advertising” by Miguel Helft, Brian Stelter in San Francisco, California New York Times Sept. 8, 2008. (source: Double-Tongued Dictionary)
Further reading
Chris in Omaha, Nebraska, asks about the use of the adjective husky to describe the boys’ clothing section in a department store. This coded term refers to clothes made for heavier fellows. Husky was originally a positive term connoting the...
The adjectives canine and feline refer to dogs and cats. But how does English address other groups of animals? Plus, cabin fever has been around much longer than the current pandemic. That restless, antsy, stir-crazy feeling goes back to the days...