scatter advertising
n.— «Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made available to Google.» —“Google Strikes Partnership With NBC to Expand in TV Advertising” by Miguel Helft, Brian Stelter in San Francisco, California New York Times Sept. 8, 2008. (source: Double-Tongued Dictionary)
Further reading
You know that Yogi Berra quote about how Nobody ever comes here; it’s too crowded? Actually, the first person to use this was actress Suzanne Ridgeway, who appeared in several movies with The Three Stooges. A new book shows that many well...
Chris in Omaha, Nebraska, asks about the use of the adjective husky to describe the boys’ clothing section in a department store. This coded term refers to clothes made for heavier fellows. Husky was originally a positive term connoting the...