non’trée
n.— «Bay Area waiters have a nickname for many of their customers these days: the non’trée. Non’trée (pronounced “non-tray”) refers to the folks who order appetizers rather than a pricier entree—a popular practice in economic hard times.» —“Hard times hit Bay Area restaurants” by Stacy Finz San Francisco Chronicle (California) Dec. 7, 2008. (source: Double-Tongued Dictionary)
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Excellent word! My youngest son (26, alas) is a waiter in Southern California, working his way through college. He was unfamiliar with the term but immediately identified with it and I’m certain it will be making the rounds in this region shortly.