macaroon technique
n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”» —“How to Sell a $35,000 Watch in a Recession” by Christina Binkley Wall Street Journal Aug. 4, 2009. (source: Double-Tongued Dictionary)
Further reading
How and why do words from one language find their way into another? Vietnamese, for instance, includes lots of words borrowed or adapted from French. Such linguistic mixing often happens when languages brush up against each other and speakers reach...
How and why do words from one language find their way into another? Vietnamese, for instance, includes many words borrowed or adapted from French, a vestige of colonialism. For example, the Vietnamese word for “train station,” ga, comes...