macaroon technique
n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”» —“How to Sell a $35,000 Watch in a Recession” by Christina Binkley Wall Street Journal Aug. 4, 2009. (source: Double-Tongued Dictionary)
Further reading
Rich in Jackson, Wyoming, is searching for a word for using natural objects such as a rocks, driftwood, or antlers, as decoration. He considered the German Natur, “nature,” and Kunst, “art,” but it didn’t quite fit...
Emily in Halifax, Nova Scotia, is married to a native Dutch speaker, who points out that they buy groceries in a store, so why doesn’t grocery denote just one of those items and not the store where they’re sold? Originally, the French...