macaroon technique
n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”» —“How to Sell a $35,000 Watch in a Recession” by Christina Binkley Wall Street Journal Aug. 4, 2009. (source: Double-Tongued Dictionary)
Further reading
A documentary film called My Beautiful Stutter follows youngsters at a summer camp specifically for stutterers. It’s a place for finding acceptance, support, and confidence for navigating the larger world. And:, “The High Priestess of...
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...