macaroon technique
n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”» —“How to Sell a $35,000 Watch in a Recession” by Christina Binkley Wall Street Journal Aug. 4, 2009. (source: Double-Tongued Dictionary)
Further reading
Emily in Halifax, Nova Scotia, is married to a native Dutch speaker, who points out that they buy groceries in a store, so why doesn’t grocery denote just one of those items and not the store where they’re sold? Originally, the French...
A Francophone who’s feeling low might say so with J’ai le moral dans les chaussettes. The idiom avoir le moral dans les chaussettes means “to have morale in your socks.” This is part of a complete episode.
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