Home » Dictionary » lay down date

lay down date

lay down date
 n.— «Booksellers have been required to refrain from selling the book until then, in what is known as a “lay down” date in the publishing world, a tactic typically used for giant best-selling books such as the latest Harry Potter book.» —“Marketing machine for Fiorina book begins” by Therese Poletti Mercury News (San Jose, California) Oct. 5, 2006. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Love Bites (episode #1569)

The word filibuster has a long and colorful history, going back to the days when pirates roamed the high seas. Today it refers to hijacking a piece of legislation. Plus, the language of yoga teachers: When doing a guided meditation, you may hear...

Cabin Fever (episode #1547)

The adjectives canine and feline refer to dogs and cats. But how does English address other groups of animals? Plus, cabin fever has been around much longer than the current pandemic. That restless, antsy, stir-crazy feeling goes back to the days...