head-fake

head-fake
 n.— «One of my favorite techniques when I’m writing is what I call the “head-fake.” It’s where I write several lines or paragraphs all going in one direction and at the conclusion, veer suddenly into a completely different direction. It’s a good style for me, comes easily and usually works.» —“Too darn clever for my own good” by Jay Tea Wizbang Mar. 1, 2006. (source: Double-Tongued Dictionary)

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Further reading

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