head-fake
n.— «One of my favorite techniques when I’m writing is what I call the “head-fake.” It’s where I write several lines or paragraphs all going in one direction and at the conclusion, veer suddenly into a completely different direction. It’s a good style for me, comes easily and usually works.» —“Too darn clever for my own good” by Jay Tea Wizbang Mar. 1, 2006. (source: Double-Tongued Dictionary)
Further reading
One secret to writing well is … there is no secret! There’s no substitute for simply sitting down day after day to practice the craft and learn from your mistakes. Plus, childhood mixups around word definitions can lead to some funny stories...
There are eight major planets, but more than a million minor ones, including asteroids. If you discover one, you get the honor of naming it. The Dictionary of Minor Planet Names includes minor planets named for rock bands, jazz musicians, poets, and...
http://www.politico.com/news/stories/0808/12257.html
GOP hold endangered in some states
By THE ASSOCIATED PRESS | 8/2/08 12:42 PM EST Text Size:
“We have the organizational ability and the financial ability to compete there,” Obama campaign manager David Plouffe said recently. “There is not a head fake among them.”