hard eight
n.— «Many kids programming networks are virtually sold out for the crucial holiday season, in particular for what is known as the “hard eight,” the eight weeks leading up to Christmas. “For fourth quarter, we are definitely sold out,” said Barbara Bekkedahl, exec VP-advertising sales for Fox Family Worldwide.» —“Kids TV market sees unexpected 4th quarter jump” by Wayne Friedman Advertising Age (2) Oct. 30, 2000. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
Nancy in Aurora, Colorado, asks: Is there a better term for one’s adult offspring than childrenor kids. The list of expressions she’s pondered includes adult child, progeny, offspring, man-child, woman-child, descendant, successor...