You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed the first suburban open-air shopping center in the United States. Naming expert Nancy Friedman writes about this and other matters of onomastics and branding on her Substack, Fritinancy. This is part of a complete episode.
According to Gobsmacked: The British Invasion of American English (Bookshop|Amazon) by Ben Yagoda, the word smarmy, meaning “unctuous” or “ingratiating,” may come from a 19th-century magazine contest, in which readers sent in...
Mary Beth in Greenville, South Carolina, wonders: Why do we say four-oh-nine for the number 409 instead of four-zero-nine or four-aught-nine? What are the rules for saying either zero or oh or aught or ought to indicate that arithmetical symbol...
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