You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed the first suburban open-air shopping center in the United States. Naming expert Nancy Friedman writes about this and other matters of onomastics and branding on her Substack, Fritinancy. This is part of a complete episode.
When you’re talking about the location of an inanimate object, is it okay to say that it lives there, as in The peanut butter lives in that cabinet or The flashlight lives on that shelf? Strictly speaking, of course, that object isn’t...
Sean in Oneonta, New York, says that when he was growing up in New Jersey, his family would pile in the car and set off on a surprise adventure, whether a short distance or long, and the kids would be told only that they were going on Buxtehude...
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