You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed the first suburban open-air shopping center in the United States. Naming expert Nancy Friedman writes about this and other matters of onomastics and branding on her Substack, Fritinancy. This is part of a complete episode.
When a British tabloid reporter writing about a crocodile attack needed a synonym for crocodile, he went with knobbly monster, now a joking term for similarly creative ways of avoiding repetition. Juliet and Matthew Maguire, described by The...
Sara in Camden, New Jersey, wants a word for those people who are more than acquaintances, but not quite friends. She calls them friendlies, but wonders if there’s a better term. Fracquaintance, maybe? The Danish band Mew has an album called...
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