Nancy Friedman is a naming and branding expert with a fantastic newsletter about language, Fritinancy which recently covered the neologism stinge-watching. It’s the opposite of binge-watching, and refers to the act of spacing out viewings of a...
You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed the...
Is the brand in brand-new connected to the kind of brand left by a hot iron? This is part of a complete episode. Transcript of “”Brand” in “Brand New”” Hello, welcome to A Way with Words. Hi, this is Giovanni Cruz from Dallas, Texas. Hi, Giovanni...
Is it time for feminists to ditch the label feminist? Women’s studies professor Abigail Rine is among those struggling with that question. She argues that conversations about feminist issues are often held up by discussions about the label itself...
Howdy, long time no chat! It's another newsletter from A Way with Words. Well, there are big goings-on here. Besides Martha and Grant gearing up for a season of brand-new shows, Grant just finished a 3000-mile move from New York to the San...
We hear the word maverick a lot lately, but where did this term for a stubborn nonconformist come from? Martha tells the story of the Texas politician who inspired the word, and whose grandson apparently coined another familiar English word...

