Nancy Friedman is a naming and branding expert with a fantastic newsletter about language, Fritinancy which recently covered the neologism stinge-watching. It’s the opposite of binge-watching, and refers to the act of spacing out viewings of a...
Andrea in San Diego, California, noticed a new restaurant with a name spelled in a curious way. Is there a term for this kind of intentional misspelling used in advertising? Onomastics is the study of naming, and a good source for information about...
Nancy Friedman, who writes the blog Fritinancy, tweeted this haiku for National Grammar Day: “Dear yoga teacher/ if you say down once more/ I’ll hurt you, no lie.” This is part of a complete episode. Transcript of “Haiku for Yoga Teacher” I have...
Nancy Friedman’s blog Fritinancy is a great source of information about how products get their names. For example, the names Twitch and Jitter were rejected before the creators of Twitter finally settled on the well-known moniker. This is part of a...