Nancy Friedman is a naming and branding expert with a fantastic newsletter about language, Fritinancy which recently covered the neologism stinge-watching. It’s the opposite of binge-watching, and refers to the act of spacing out viewings of a...
You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed...
Andrea in San Diego, California, noticed a new restaurant with a name spelled in a curious way. Is there a term for this kind of intentional misspelling used in advertising? Onomastics is the study of naming, and a good source for information about...
Nancy Friedman, who writes the blog Fritinancy, tweeted this haiku for National Grammar Day: “Dear yoga teacher/ if you say down once more/ I’ll hurt you, no lie.” This is part of a complete episode. Transcript of “Haiku for...
Nancy Friedman’s blog Fritinancy is a great source of information about how products get their names. For example, the names Twitch and Jitter were rejected before the creators of Twitter finally settled on the well-known moniker. This is part...