Home » Segments » What A Drip

What A Drip

Those annoying add-on fees that come at the end of an online transaction are part of a lucrative practice known as drip pricing. The word drip has become a descriptor for anything that slowly increases revenue. For example, drip marketing involves multiple contacts over time, like a long series of brief email messages. This is part of a complete episode.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from this show

Recent posts