Those annoying add-on fees that come at the end of an online transaction are part of a lucrative practice known as drip pricing. The word drip has become a descriptor for anything that slowly increases revenue. For example, drip marketing involves...
When you get to the stage of an online transaction where you’re asked to read the “Terms and Conditions,” do you actually read them? Or do you just check the box and move on? A London security firm once offered free use of a WiFi hotspot, provided...
