bliss point
n.— «Faced with insistent demands to lower the salt, food companies employ three strategies. Strategy No. 1 is to try to reduce sodium. Manufacturers say they can’t do this easily. Unless products are salty enough—reaching what the industry calls the “bliss point”—people will not buy them.» —“Why cutting salt is easier said than done” by Marion Nestle San Francisco Chronicle Nov. 11, 2008. (source: Double-Tongued Dictionary)
Further reading
We tend to take the index of a book for granted, but centuries ago, these helpful lists were viewed with suspicion. Some even worried that indexes would harm reading comprehension! A witty new book tells the story. Plus, the Latin term bona fides...
Ever wonder what medieval England looked and sounded like? In Old English, the word hord meant “treasure” and your wordhord was the treasure of words locked up inside you. A delightful new book uses the language of that period to create...