bliss point

bliss point
 n.— «Faced with insistent demands to lower the salt, food companies employ three strategies. Strategy No. 1 is to try to reduce sodium. Manufacturers say they can’t do this easily. Unless products are salty enough—reaching what the industry calls the “bliss point”—people will not buy them.» —“Why cutting salt is easier said than done” by Marion Nestle San Francisco Chronicle Nov. 11, 2008. (source: Double-Tongued Dictionary)

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Further reading

Deep-Fried Air (episode #1589)

Eels, orts, and Wordle! Sweden awarded its most prestigious literary award to a book about…eels. The Book of Eels reveals the mysterious life cycle of this sea creature and its significance for famous figures from Aristotle to Sigmund Freud. Plus...

Make No Bones About It

Colin from Los Angeles, California, is pondering the expression make no bones about it, which suggests the speaker is talking or acting with no hesitation whatsoever. The saying is inspired by the idea of literally finding bones in one’s food, since...

Recent posts