yawn
n.— «Now a new generation of the seriously rich has emerged, but with a difference: the ostentation has gone. The new breed is self-made, socially aware, concerned about the planet and gives a lot of money to charity. They are the “Yawns”—young and wealthy but normal.» —“ Young rich are more Yawn than yuppie” by Iain Dey, Jasper Copping Telegraph (United Kingdom) June 24, 2007. (source: Double-Tongued Dictionary)
Further reading
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