white space
n.— «“Hamilton and ADL have provided extra competition, while Snergy has gone for niche markets,” he said. DEC’s green and white space policy meant that Rapid had to move into a different market area. “We were strong in green space,” Dunne explained, “so we had to cut a market in white space which has taken us a long time.”» —“Resellers feel pinch as DEC tightens belt” Computing (U.K.) July 27, 1989. (source: Double-Tongued Dictionary)
Further reading
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...
Chris in Omaha, Nebraska, asks about the use of the adjective husky to describe the boys’ clothing section in a department store. This coded term refers to clothes made for heavier fellows. Husky was originally a positive term connoting the...