trend-humping
n.— «My pal, who works in television, also introduced me to a new word: “trend-humping,” a term used to describe the unthinking and instinctive frenzy to exploit a rising social trend in one’s coverage.» —“It’s all about the crud” by Rod Dreher Beliefnet Feb. 12, 2007. (source: Double-Tongued Dictionary)
Further reading
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Re/ trend-humping:
This word was pre-empted 30 years
ago by the word “trendmongering”
that is the present participle of
“trendmonger”. The word “trend-
humping” isn’t actually necessary
and should be eliminated.
-Word Wizard.
Rubbish and hooey. In the first place, the words mean different things. In the second, synonyms have a valuable place in the English language. In the third, attempting to banish words from English is a futile act.