torso

torso
 n.— «In this issue of the Advisor I also discuss the “torso”—keywords lying in the productive area between the head and the long, lonely tail. The “torso” is a cool new word floating around Silicon Valley.» —“Intentionally Unsold ” by Andrew Goodman SearchNewz Oct. 25, 2006. (source: Double-Tongued Dictionary)

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Further reading

Scooter-Pooting (episode #1574)

Old. Elderly. Senior. Why are we so uncomfortable when we talk about reaching a certain point in life? An 82-year-old seeks a more positive term to describe how she feels about her age. And: a linguist helps solve a famous kidnapping case, using the...

Kiss the Cow (episode #1567)

An anadrome is a word that forms a whole new word when you spell it backwards. For example, the word “stressed” spelled backwards is “desserts.” Some people’s first names are anadromes. There’s the girl named Noel...