tip-on
n.— «One firm has taken the whole back page; another is featured on the spine. A refrigerator magnet—or “tip-on,” in BellSouth parlance—is adhered to the front.» —“Attorneys favor high-visibility advertising” by Richard Prior Financial News & Daily Record (Jacksonville, Florida) Aug. 11, 2004. (source: Double-Tongued Dictionary)
Further reading
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Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...