tip-on n.— «One tactic is the tip-on, a small paper square affixed to the cover that highlights an article of interest to readers in that area.» —“Special Promotions Boost Local Newsstand Sales” by Susan Hovey Folio Mar. 1, 1993. (source: Double...
tip-on n. a promotional item, such as a magnet or game piece, affixed to the cover of a publication. (source: Double-Tongued Dictionary)
tip-on n.— «Bell Atlantic, which merged with GTE to form Verizon last summer, began offering what Verizon Information Services calls a “magnetic tip-on” on the front cover of the phone book about a year and a half ago, according to spokeswoman...
tip-on n.— «Attenborough also distributed postcards with tip-on samples in cinemas and used the Clothes Show Live in December and the Cosmopolitan Show in April to demonstrate the product to the public.» —“A clean start for Pore Perfect” by Mary...
tip-on n.— «One firm has taken the whole back page; another is featured on the spine. A refrigerator magnet—or “tip-on,” in BellSouth parlance—is adhered to the front.» —“Attorneys favor high-visibility advertising” by Richard Prior Financial News...