tip-on

tip-on
 n.— «Bell Atlantic, which merged with GTE to form Verizon last summer, began offering what Verizon Information Services calls a “magnetic tip-on” on the front cover of the phone book about a year and a half ago, according to spokeswoman Heidi Jaquish.» —“Phone book advertisers reach out in new ways” by Lee Hammel Worcester Telegram & Gazette Apr. 6, 2001. (source: Double-Tongued Dictionary)

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Further reading

Blessing Box (episode #1613)

Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...