moneymoon n.— «Don’t fall prey to the “moneymoon”; just because you paid for something doesn’t mean it’s automatically worthwhile.» —“9 Ways Marketing Weasels Will Try to Manipulate You” by Jeff...
squeeze page n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that...
Grab some popcorn, slip into a folding seat, and you’re ready to watch the coming attractions. But if they’re shown before the main feature, why in the world are movie previews called trailers? Enjoy these old movie trailers at Turner...
greentailing n.— «In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing...
scareware n.— «Researchers are also warning of new forms of scareware that are coming up on paid search results. Scareware is a term for fake antivirus software sites that appear to come from well-known vendors such as Microsoft...
feathered fish n.— «Yet a number of Hollywood observers believed that no amount of marketing could save “W.” from being a “feathered fish”—a film whose target audience thinks it’s for someone else.» —“The Cobra” by Tad...