squeeze page
n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that invites readers to subscribe and tells them the benefits of doing so. It is a sales piece and often includes a report, a tutorial, an e-book or something for free to entice them to offer their email address to you. This is the “opt in” point, when the reader agrees to sign-up.» —“ Beginning Email Marketing” by Steven Schlagel Wordly Articles Aug. 11, 2009. (source: Double-Tongued Dictionary)
Further reading
Over the centuries, the meaning of happiness has traveled a long way. Today we speak of the pursuit of happiness, but it used to be that the word happiness suggested something that occurs only by chance–something that simply… happens. Plus, the joys...
If you’re going to hit the road in a motor home, best to bone up on some of the slang used by RV enthusiasts, like stinky slinky, PUPs, and gassers. A stinky slinky is a sewer hose, a PUP is a pop-up camper, and a gasser is a motor home powered by...