squeeze page
n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that invites readers to subscribe and tells them the benefits of doing so. It is a sales piece and often includes a report, a tutorial, an e-book or something for free to entice them to offer their email address to you. This is the “opt in” point, when the reader agrees to sign-up.» —“ Beginning Email Marketing” by Steven Schlagel Wordly Articles Aug. 11, 2009. (source: Double-Tongued Dictionary)
Further reading
In an 1899 contest sponsored by a literary magazine, a reader proposed the word whifflement to mean “an object of small importance.” This is part of a complete episode.
Related
There are lots of creative names for the @, also known in English as the at-sign. In Denmark and Sweden, it’s sometimes called the snabel-a, or “elephant trunk.” In Italian, it’s a chiocciola, or “snail. In Greek...