squeeze page
n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that invites readers to subscribe and tells them the benefits of doing so. It is a sales piece and often includes a report, a tutorial, an e-book or something for free to entice them to offer their email address to you. This is the “opt in” point, when the reader agrees to sign-up.» —“ Beginning Email Marketing” by Steven Schlagel Wordly Articles Aug. 11, 2009. (source: Double-Tongued Dictionary)
Further reading
When a British tabloid reporter writing about a crocodile attack needed a synonym for crocodile, he went with knobbly monster, now a joking term for similarly creative ways of avoiding repetition. Juliet and Matthew Maguire, described by The...
Donna in Redwood City, California, reports confusion in her workplace over the term confirming. If she gets an email that says Confirming the supplies will be delivered on Tuesday, she assumes that this means the sender is still in the process of...