squeeze page
n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that invites readers to subscribe and tells them the benefits of doing so. It is a sales piece and often includes a report, a tutorial, an e-book or something for free to entice them to offer their email address to you. This is the “opt in” point, when the reader agrees to sign-up.» —“ Beginning Email Marketing” by Steven Schlagel Wordly Articles Aug. 11, 2009. (source: Double-Tongued Dictionary)
Further reading
Given the fact of reading mortality—-the awareness that it’s physically impossible to read all the books we’d like to—what’s the best way to choose your next book? Maryanne Wolf wrestles with modern challenges to doing...
While reading Dean Koontz’s book The House at the End of the World (Bookshop|Amazon), a listener in Ramona, California, encountered the perfect word for the walks he takes with his dog. He now refers to such an excursion as a sniffari. This is...