squeeze page
n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that invites readers to subscribe and tells them the benefits of doing so. It is a sales piece and often includes a report, a tutorial, an e-book or something for free to entice them to offer their email address to you. This is the “opt in” point, when the reader agrees to sign-up.» —“ Beginning Email Marketing” by Steven Schlagel Wordly Articles Aug. 11, 2009. (source: Double-Tongued Dictionary)
Further reading
So many books and so little time—it’s a challenge to choose what to read next! It helps to remember that so-called “reading mortality” is a fact of life—you’ll never get to them all, but you can curate your own to-read list...
Given the fact of reading mortality—-the awareness that it’s physically impossible to read all the books we’d like to—what’s the best way to choose your next book? Maryanne Wolf wrestles with modern challenges to doing...