spiritware
n.— «A store half the size of a football field with a floor devoted to selling what is called spiritware (everything you can imagine with the school logo and mascot).» —“Higher Ed, Inc.” by James B. Twitchell Wilson Quarterly (Washington, D.C.) Jan. 29, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...