sneeze
n.— «There will be innovations throughout, Morgan said, including ads no longer than 15 seconds. There will even be something called “sneezes,” few-seconds-long ads where a slogan will be announced.» —“Delmarva Broadcasting launches first digital station Oct. 31″ by Victor Greto News Journal (Wilmington, Delaware) Oct. 16, 2006. (source: Double-Tongued Dictionary)